I've been watching how people use things since I was a kid

I grew up helping my father with construction and carpentry projects, and somewhere between holding tools and watching how people actually used the things we built, I fell in love with design. Not the theoretical kind. The kind where you stand next to someone and notice they're holding the thing differently than you expected.

That instinct led me to study industrial design, where I learned to think about objects: what role they fill in our lives, what we keep, what we reach for without thinking. Over time, I followed the same curiosity from physical products into digital ones, from hardware interfaces to enterprise software to consumer brands. The medium kept changing. The question never did.

I go deep before I design

My shift into digital started with designing the interface for HP's press machines. To get the UI right, I had to understand the machine inside and out. That project taught me something I keep coming back to: the best interfaces come from deeply understanding the system behind the screen.

From there I moved through cybersecurity, consumer electronics, and enterprise tools. Each domain asked me to go deep before I could design well. Moving to Berlin was a deliberate choice: I wanted a market where design maturity and industry diversity matched the range I'd built over the years.

One project I'm especially proud of: designing a mobile app for surveying equipment inside buildings. I didn't just interview users. I shadowed them in the field, walked through the building alongside them, scanning equipment, carrying the device. I felt firsthand the cognitive load of jumping between rooms, screens, and context. That changed everything about the product. I designed the app to carry the mental work so the user could simply move through the space. That kind of closeness to the real problem is where my best design work comes from.

Delight with intent

I believe even the most serious product can be a pleasure to use. Not through gimmicks or unnecessary flair, but through the right level of warmth for the context. An accounting tool can still surprise you with how good it feels. A complex dashboard can still be something people want to open.

I also believe a designer's job is to fight for the people using the product, even when that means extra development time or pushing back against the loudest voice in the room. The best decisions I've made came from being close to users, watching them work, and designing for what I actually saw.

Building, shipping, and learning right now

I ship my own products: a daily word puzzle game with AI-assisted content, language learning tools for German, and an AI-powered fortune teller that doubles as a creative networking experiment. These projects let me work across the full product cycle, from concept and code to user acquisition and analytics.

I'm looking for my next role as a design lead at a company where design has a real seat at the table. I'm drawn to products with a connection to the physical world, teams that communicate openly, and work that brings genuine value to the people using it.

Where I've been